Selfies to prevent fraud

Selfies soon will be used for much more than generating likes.

This summer, Mastercard is planning to launch an app in the U.S. in which you will be able to use a smartphone photo of your face or a fingerprint scan to verify online purchases, instead of a password.

The new tech is currently being tested in Amsterdam, with nine out of ten participants saying they would like to replace their passwords with these biometric identification methods, according to a MasterCard survey.

Some shoppers in the Oregon District had mixed emotions about the concept of using a cellfie to pay.

“With lighting, you could definitely make yourself look like someone else, and not be that person,” said Cheryl Lahti of Dayton, “I still feel like it’s a good idea, but I feel like it’s going to have issues.”

Jordan Contway of Dayton likes the idea of using a fingerprint scan instead.

“Even though it could be compromised, I feel like the fingerprint could be better. Everybody has a unique fingerprint and it is difficult to copy that,” Contway said.

HSBC will also lauch fingerprint identification scans, and even voice recognition to access funds.

MasterCard is also researching eye scans and heartbeat monitoring as potential ways to pay.

Rachel Murray is a WHIO-TV consumer reporter. You can watch her reports on News Center 7, follow her on Twitter @RMurrayWHIO, and like her fan page on Facebook.

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