Getting an early start on your holiday shopping doesn’t mean you will miss out on the best deals.
Some retailers have gotten a jump start on Black Friday discounts and some shoppers are very happy about it.
“I’m really enjoying just kind of taking my time getting little breaks out with my girls to go shopping when it’s not so crazy,” said Julianne LeMaster, a Springfield mother of two.
Nearly 57 percent of consumers started their holiday shopping in early November, up from 49 percent in 2008, according to the National Retail Federation.
Retailers have taken notice, and some are trying to grab those go-getters, with early deals.
For the first time this year, Target offered a two-day Black Friday preview, and for one day last week, customers could purchase some of the items ahead of time.
“It generated a lot of buzz and people got excited about the holiday coming up,” said Evelyn Dekoninck, store team leader at the Dayton Mall Target.
Plus, Target continues to offer Black Friday-like discounts through it’s free Cartwheel app.
Best Buy is also jumping ahead with Black Friday deals.
“Lots of 4K TV’s on sale, as good or better pricing than what’s in our Black Friday ad. We’ve got a lot of great promos in our appliance department, where the Black Friday savings started at the beginning of November,” said Stuart Bidinger, general manager of the Best Buy in Dayton.
The move to early discounts is a matter of convenience, according to Bidinger.
“Not everyone wants to be out on Black Friday. We want to make sure they can get some great deals today,” Bidinger said.
More retailers will roll out early Black Friday discounts next week.
Toys-R-Us will have early access to dozens of door busters starting Sunday, and Kmart will offer Black Friday door busters online starting Saturday.
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