Stratacache acquires digital media firm from Technicolor

Dayton-based Stratacache has acquired a digital media company from Technicolor to grow its shopper marketing business, company officials announced Wednesday.

Stratacache, a digital sign and marketing technology company, has acquired IZ-ON Media, a San Francisco-based company that specializes in in-store video. Terms of the deal were not disclosed.

IZ-ON’s 50 employees will become part of Stratacache, a company spokeswoman said.

The acquisition includes all existing relationships with top retailers.

IZ-ON Media’s sight, sound and motion video network spans over 13,000 locations,including Walmart, Target, Costco, Rite Aid, Kroger, SUPERVALU, Publix, and 7-Eleven stores, according to that company’s website.

Stratacache CEO and founder Chris Riegel said the acquisition of IZ-ON Media complements the Dayton company’s growing shopper marketing business, and is a key to its goal of doubling topline revenue in the next three years.

“Their deep expertise in driving consumer engagement through rich digital experiences at the point of influence and their ability to help retailers unlock new revenue streams will significantly increase the value that Stratacache brings to our clients,” Riegel said in a statement.

Stratacache provides customer engagement technologies that include computer-controlled signs, in-store environments and mobile device interaction for companies that include McDonald’s, Dairy Queen, Lowes, Kroger and Safeway.

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