"Not Reaching! is a start to a safe traffic stop and helps to de-escalate a tense situation," according to a statement on the product's website.
That pouch may have saved Castile's life. The Minnesota man was sitting in his car with his wife and 4-year-old daughter when he was pulled over for a broken taillight in a Minneapolis suburb, CNN reported. According to Castile's girlfriend, Diamond Reynolds, the 32-year-old told Officer Jeronimo Yanez he had a firearm and a permit to carry one. He also said he was reaching to retrieve his wallet to show his ID.
Yanez, claimed Castile was reaching for his gun and fired several shots, killing him, NBC News reported. Yanez was acquitted of manslaughter and other charges in June 2017. Castile's family was awarded a $3 million settlement two weeks later from the city of St. Anthony.
Castile’s death jolted Carter, who began thinking of a way to protect drivers.
"I'm more fearful (for my son] in a car here than (when he's serving) in Afghanistan," Carter told NBC News.
More than 1,000 of the pouches have been sold, and Carter told the network she has given the product away to just as many drivers.
The product's website calls Not Reaching! a revolutionary identification system that allows motorists to remain stationary in their vehicles during a traffic stop by eliminating reaching for identification by the request of law enforcement."