Pink Ribbon Bagels are BACK at Panera Bread now through Oct. 31.
Covelli Enterprises — the largest franchisee of Panera Bread — will launch its annual month-long Pink Ribbon Bagel campaign in participating Dayton, Ohio Panera Bread bakery-cafés in honor of Breast Cancer Awareness Month.
Since the program’s inception, Covelli Enterprises has raised $6 million to support breast cancer programs in the communities it serves. Locally, the company has donated nearly $40,000 to Pink Ribbon Girls and Miami Valley Hospital Foundation through its Pink Ribbon Bagel campaign.
Pink Ribbon Bagel purchases directly benefit Pink Ribbon Girls’ services of healthy meals, housecleaning, rides to treatment, and peer support to their clients throughout Ohio, to ensure that No One Travels This Road Alone™.
The Help Her Fight program at Miami Valley Hospital also benefits from Pink Ribbon Bagel sales. This program provides screening, diagnostic testing and education for uninsured and underinsured women of the greater Miami Valley area for cancer or cancer related conditions.
“There’s no better feeling than knowing our restaurants, our people, and our products are making a difference in the lives of others,” said Sam Covelli, Owner/Operator of Covelli Enterprises, in a news release. “The Pink Ribbon Bagel campaign is one way we are continuing the promise to give back to those who need it most within the communities we serve, and over the years we’ve been able to make real, life-saving impacts with the dollars raised from these bagels. We are very proud of that.”
>>GET INVOLVED: How you can join the fight against breast cancer
The Pink Ribbon Bagel, shaped in the form of the iconic pink ribbon, features cherry chips, dried cherries and cranberries, vanilla, honey, and brown sugar, and is baked fresh each morning by Panera’s bakers at each bakery-cafe. One of Panera Bread’s first franchisees, a breast cancer survivor, developed the Pink Ribbon Bagel in 2001 as a way to help support breast cancer research.
Panera Bread is encouraging customers to take a photo with their Pink Ribbon Bagels to share their support for the cause on social media using #morethandough. The cafes are accepting pre-orders for bagels here.
Funds will also be collected through the Covelli Cares Round Up program, inviting customers to round up to the nearest dollar at the register to support the cause during the month of October.
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