Arkansas staff focusing on selling product current recruits will buy

Welcome to SEC Country’s  daily Arkansas Razorbacks recruiting notebook . In this edition, we discuss creative recruiting strategies, a prominent name coming off the weekend visitors list and a new offer.

Arkansas recruiting efforts geared toward product

Arkansas coach Chad Morris wore a pair of Air Jordan 11 shoes during an important recruiting weekend in December.

As luck would have it, these  “Win Like ’96” versions of an already popular shoe were being released in red and white. The shoes were available for purchase just a week before the big recruiting weekend and, as expected, sold out within minutes. But Morris, or his staff, made sure to get a pair for his first critical weekend as the Hogs coach.

Maybe Morris really likes the shoes, but odds are greater he did it in an effort to catch the eyes of the recruits on campus. This is just a simple example of exactly what Morris is trying to do in recruiting to Arkansas. He’s selling what he knows recruits of today will buy.

“An 18-year-old buys with his eyes and we’ve got such a great product to sell,” Morris said.

This approach has also been very evident through Arkansas’ social media efforts since Morris took over. The Razorbacks have recently sent recruiting graphics related to music releases of popular hip-hop artists  Drake and Migos. Both were hits among recruits.

“You always have to be creative,” Morris said. “It’s about however you get into the palm of an 18-year-old kid’s hand. That’s really what it comes down to. He always has his phone with him. So to be creative, to generate something of excitement or suspense maybe, is really kind of unique to our style.”

WR Devonta Lee scraps Arkansas plans for Alabama trip

Arkansas has a very impressive list of recruiting visitors coming to campus this weekend. There will be one less than previously expected, though.

Amite (La.) wide receiver Devonta Lee is no longer expected to make his previously planned trip to Fayetteville. According to SEC Country LSU recruiting reporter Sam Spiegelman, Lee decided instead to visit Alabama this weekend.

Lee (6-foot-2, 190 pounds) is a 4-star prospect and the No. 48 overall recruit in the 2019 class, according to the 247Sports composite. He is still believed to be considering Arkansas as an option, though it’s obviously not a good sign for the Hogs that he’s scrapped his weekend.

Arkansas offers Mataio Soli, son of former Razorbacks DE

The Hogs offered defensive end Mataio Soli on Thursday. He is a 3-star prospect from Douglas County High School in Douglasville, Ga.

Soli (6-4, 225) also has offers from Florida, North Carolina State, Utah and several other FBS programs. He had 77 tackles, 20 tackles for loss and 18 sacks as a junior last season.

If the last name sounds familiar, that’s because his father played for the Razorbacks in the mid-1990s. Junior Soli was a defensive end at Arkansas from 1992-95. He had 15 tackles for loss as a senior, which ranks No. 10 in program history for tackles for loss in one season. He was selected by the San Diego Chargers in the fifth round of the 1996 NFL Draft.

Miss a previous edition? Find every SEC Country daily Arkansas Razorbacks recruiting notebook  right here.

The post Arkansas staff focusing on selling product current recruits will buy appeared first on SEC Country.

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