CommercialGate is over after 12 hours.
ESPN, North Texas and Michigan State have resolved a short-lived dispute over the use of the phrase “mean green” in an ad promoting Saturday night’s Michigan-Michigan State game. ESPN changed the commercial after being made aware of the issue.
It started late Tuesday night after a Twitter user pointed out ESPN referred to the Spartans as “mean green. North Texas athletic director Wren Baker quickly responded.
North Texas’ sports teams have the trademarked nickname Mean Green, and Baker said he would be sending a cease and desist letter to ESPN over the network’s use of the phrase. Wednesday morning, Baker said the situation had been resolved after he got cooperation from the worldwide leader in sports to remove the phrase and spoke with Michigan State athletic director Mark Hollis, calling him “one of the true leaders in intercollegiate athletics.”
“ESPN inadvertently used the words ‘Mean Green’ in association with Michigan State,” Baker said. “ESPN corrected the commercial once becoming aware of the issue. I also received communication from Mark Hollis at Michigan State who fully understands the importance of the Mean Green brand to UNT.”
Thx to ESPN for reaching out quickly & correcting Mean Green usage. I appreciate MSU AD Mark Hollis for reaching out as well. Love the national respect for our brand! pic.twitter.com/M4yhgIrwRh
— Wren Baker (@wrenbaker) October 4, 2017
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