Oklahoma mailbag: Will wearing the Jordan logo benefit the Sooners?

DieHards tackles the best questions from Oklahoma fans. Look for our Oklahoma question of the day Monday through Friday. Join the conversation by sending your questions to @john_shinn, by email to John at jshinn.oudiehards@gmail.com or at the Oklahoma DieHards Facebook page.

James Ford asks what the advantage is in moving to the Jumpman label from Nike? And what is the difference?

In many ways, the change is minimal. The most visible difference will come when the Jumpman logo appears on the jerseys instead of the Nike swoosh.

The best way to view the switch is Nike offered the Sooners a chance to wear its most exclusive brand. The only other schools that have that right in both football and basketball are North Carolina, Michigan and Florida.

Thus far, I haven’t seen any impact in recruiting. There hasn’t been a recruit say he’s coming to Oklahoma because it has Jumpman apparel instead of Nike in either football or basketball. Remember, the logo might change but Nike makes all of it.

For the Sooners, this is about aesthetics. The Jordan Jumpman represents Nike’s premium brand. It allows only a limited number of professional athletes to wear it, along with just the select few college programs.

Most of the schools Oklahoma competes against in recruiting have apparel contracts with Nike. Now the Sooners have something a little different. It’s a lot like the difference between owning a Chevrolet sedan and a Cadillac. Both products come from General Motors. The cars have mostly the same parts, but one has different branding and is more expensive.

The Sooners are a blue-blood college football program, and now Nike is outfitting them with its elite apparel. The switch feeds the narrative that Oklahoma is a special place unlike anywhere else.

The post Oklahoma mailbag: Will wearing the Jordan logo benefit the Sooners? appeared first on Diehards.

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