The 2019 Super Bowl had the lowest ratings for the annual game in more than a decade.
Although still a fairly high score, the game averaged a 44.9 rating in the 56 markets measured by Nielsen, the Los Angeles Times reported. That rating is down 5 percent from last year and the lowest since 2008.
According to Nielsen data, 98.2 million viewers tuned in to the big game. CBS, which aired the game for the first time since 2006, counted streaming platform viewers, putting the total at 100.7 million. That number is still down from the 105.4 million viewers who watch on all platforms in 2018.
Deadline reported that last year’s game was seen by 103.4 million viewers. CBS sold 30-second ads for $5.25 million each on average. The network expected more than 100 million viewers, a number that has been exceeded by every Super Bowl since 2010, according to The Hollywood Reporter.
Editor’s note: This story has been updated throughout with more accurate ratings and stats.
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