Fairborn unveils new logo, slogan

City spends about $20k on branding campaign tied to growth, innovation.

The city of Fairborn has unveiled a new logo and slogan, a branding campaign that officials said embodies the city’s goals and allows “Fairborn to aim high as it moves forward.”

“Fairborn: A City in Motion” is the new slogan, accompanied by a new logo that incorporates five converging and diverging lines, forming the wings of a soaring bird. The bird is a nod to the community’s heritage in flight and strong ties to aerospace and defense.

“We are a city in motion, and our new brand embraces the essence of growth,” said Fairborn City Manager Deborah McDonnell.

With businesses adding jobs to the area and residential developments offering new housing options for the community, the interest to reside in Fairborn is growing, city leaders said.

“Our growth and improvements in recent years have made a significant impact on our community,” said McDonnell. “We have changed how we do business to attract investment and build our city.”

Fairborn worked with Ohio-based Upward Brand Interactions, an advertising and marketing agency, to create the new brand. Citizens, businesses and the Fairborn Citizens Revitalization Steering Committee were consulted during the process of designing the brand to ensure it represented the community.

According to Katie Lewallen, public relations specialist for Fairborn, said the city spent $19,625 with Upward Brand. This cost includes the research, development, design and strategy for a release of the brand in the first half of 2016.

“This investment will support building a community that allows us to offer new opportunities. We are evolving, and this brand reflects that we have the spark for change and growth,” said McDonnell.

The new logo is scheduled to be painted on a water tower this summer. Motorists traveling along Interstate 675 will be able to view the new logo as they commute.

The new logo will soon be seen on the city’s letterhead, documents, business cards, etc. As time progresses, the logo will be added to uniforms, signage, and vehicles as older equipment is replaced.

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