The business has served Enon-based gas and convenience store chain Speedway, creating mobile and web apps for its customer rewards program.
“The big news is, as part of this fundraising, we are creating a new company,” Besecker said in an interview. “It’s spinning out to serve that market.”
The company doesn’t have a web site yet. “It’s all starting to happen over the next few months,” he said.
Speedway is already a major customer for the new company. But the business will grow to take on additional customers who want mobile apps, Besecker expects.
“It’s gotten big enough that it has become it’s own entity now,” he said. “It will become its own start-up and become part of the Quicken Loans family of companies.”
Gilbert is a well-known shareholder in more than 70 sports and tech-related ventures. The latest investment push for Marxent was led by his Detroit Venture Partners and Stage 1 Ventures.
Besecker said 13 employees will work full-time for Magnetic Mobile.
Marxent has nearly 50 employees in Kettering, as well as offices in Detroit and the Tampa, Fla. area, With the new investment round, local employment will grow, Besecker and his brother, Marxent co-founder and Chief Technology Officer Barry Besecker have said.
The Beseckers are Dayton-area natives who sold an earlier company to NCR, which once was based in Dayton.