Reynolds acquires California tech company

Reynolds and Reynolds, a Kettering-based provider of automotive dealership software and services, has acquired a San Francisco company and its Web technology.

ReverseRisk offers a Web-based analytics reporting platform for automotive retailers, Reynolds announced Tuesday.

Robert Burnett, senior vice president for business development and acquisitions at Reynolds, described the technology in a statement as offering an “intelligent, timely business information and analytics at a dealer’s fingertips – smarter, faster, better – that can lead to improved operating results and dealership performance.”

As a Web-based tool, ReverseRisk is meant to be available at any time, on any device that has an Internet connection, Reynolds said. Additionally, the ReverseRisk reporting platform allows information to be shared with dealership management, the company said.

Reynolds, a privately held company that develops and sells information management systems for automobile dealers, has more than 4,300 workers worldwide, including about 1,300 at its Kettering headquarters and 400 at its documents production division in Celina, Ohio. The company also has major operations in Houston and College Station, Texas.

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