This means that potential customers shopping for a car on the dealer’s site will be able to see the most recent changes, according to Kettering-based Reynolds.
“Real-time inventory is one more competitive advantage we can offer dealerships as they work to stay top of mind with customers,” Trey Hiers, Reynolds vice president, corporate marketing, said in a statement from the company. “When a dealer’s online inventory is updated in seconds, instead of overnight, consumers see what’s in inventory in that moment.”
Based on a campus in the Miami Valley Research Park, Reynolds has some 1,300 local employees.
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