#DiscoverDayton campaign to spotlight Dayton during presidential debate

A social media campaign is putting Dayton in the spotlight to inform media members on the city’s potential as the presidential debate nears.

#DiscoverDayton16 is the campaign headed by locals Val Beerbower, Cathy Petersen and Ellen Belcher. The campaign’s goal is to increase the recognition of the city as the presidential debate comes to Wright State’s Dayton campus September 26.

“The Dayton region has an incredible story to tell,” said Cathy Petersen, director of communication for the Montgomery County Commissioners. “We want the world to know that the Dayton region is a vibrant place to live, work, learn and play.”

One of the Montgomery County Commissioners’ strategic initiatives is “marketing our successes…locally, regionally and nationally,” said Petersen.

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The campaign is assisted by Montgomery County marketing and communication professionals from organizations including the City of Dayton, the Dayton Development Coalition, UpDayton, the Downtown Dayton Partnership and the Dayton-Montgomery County Convention and Visitors Bureau, she said.

With millions of eyes on Wright State during the debate, thousands of journalists from Dayton, the United States and from around the world have booked their hotel arrangements for an opportunity to visit the city. Dayton will garner national attention, which increases the importance of positive recognition on the city’s businesses, citizens, education, opportunities, cost of living and diversity.

“The presidential debate at Wright State University provides a unique opportunity to tell the Dayton region’s story,” Petersen said.

The #DiscoverDayton16 social media campaign will officially launch on July 1.  For more information, visit, DiscoverDayton16.com, Discover Dayton's Facebook page, @DiscoverDayton on Twitter and Instagram.