The Butler County man who competed in Food Network’s “The Great Food Truck Race: Holiday Hustle” earlier this year just launched a food truck of his own.
The Rock N Rolls Food Truck specializes in “funky egg rolls with an edgy twist.” As owner Matt Williams puts it, menu items are “not your typical Asian style, but more along the line of anything in a sandwich, we will make in to an egg roll.”
Williams, a Fairfield High School graduate now living in Monroe, said “The Great Food Truck Race” helped him reinforce that he really wanted to open his own food truck.
“It gave me the courage to move forward in doing so,” he said. “I wanted to own my own business and be able to show off my creative talents in the kitchen.”
Egg rolls cost between $4 and $6 each. Menu items include, but are not limited to, Pimento Cheeseburger Egg Roll, Buffalo Chicken Egg Roll or Wrap, Philly Cheese Steak Roll, Pizza Egg Roll and a Turkey Bacon Roll or Wrap. A Cincy Breakfast Egg Roll or Wrap features goetta with potatoes, eggs and cheese.
Shareable sides include Everything Pico Fries, Ramen Slaw, Mac N Cheese, Pimento Cheese and Wonton Chips N Salsa. Desserts include S’more Egg Roll, Apple Pie Egg Roll and Cheesecake Egg Roll.
Through the Food Network show, Williams said he learned how to work in a confined space and be able to produce the same quality food. He also learned the ins and outs of operating a food truck and received numerous “great contacts” through the experience.
“This is a dream come true,” Williams said. “The thing I am enjoying is the freedom that I am able to have by running my own kitchen, making my own menus and work schedule, too. I’ll do anything to make it successful.”
Williams said he left his full-time job at an Auglaize County restaurant three weeks ago to start the food truck full-time. He said he still will try to tend bar at Fairfield’s Swine City Brewing once that business is able to reopen.
He said his wife Kelli is helping with day-to-day operations and his parents and sister have been major supporters, helping on the truck and with the couple’s twins, Cam and Izzy.
Rock & Rolls Food Truck’s launch March 14 at Dogberry Brewing in West Chester Twp. and was followed the next day by Ohio announcing that all restaurants and bars would be required to temporarily cease sit-down service.
“We were like ‘What are we going to do? Let’s make this work,’” Williams said “We hope we’re providing a needed service to people, giving them great good in a stressful time. We really appreciate all the support of our customers who have come during this time.”
“We’re looking to set up anywhere who will allow us during this crazy time,” Williams said. “A few places have reached out to show support, too.”
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