White Castle's announcement comes only two days after McDonald's announced that its restaurants will be offering an all-day breakfast menu, beginning on Oct. 6, three weeks after White Castle begins theirs. McDonald's will be serving only a limited version of its breakfast items, not the full menu.
White Castle officials, in a release, made sure to point out they were offering their customers “anything they crave on the White Castle menu, anytime their local White Castle is open,” and said they were making the move after “extensive testing and careful preparation.”
“As a family-owned business, we believe in the power of the customer,” White Castle Vice President Jamie Richardson told DDN. “Cravers” — a term that White Castle coined to describe its customers — have been “begging for our popular breakfast items at other times of the day so we have responded,” Richardson said.
Breakfast first appeared on the White Castle menu in 1986. Egg and Toast Sandwiches debuted in late 2011, and the Breakfast Belgian Waffle Sliders lineup appeared in 2014.
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