Build-a-Bear to debut Baby Yoda stuffed animal this year

Build-A-Bear CEO Sharon Price John made the announcement during her presentation Tuesday at the ICR Conference in Orlando. "We now will have The Child, also known as Baby Yoda," John said.

Touching upon Baby Yoda’s popularity, John said, “I’m excited to share we will be one of the first companies to provide the digital and internet phenomenon who is trending higher than all the presidential candidates combined.”

While Build-A-Bear's business model has traditionally been focused on younger children, almost half of its sales now come from items for tweens, teens and adults, Business Insider reported.