The video didn't give the clearest idea of what will be on the channel, but it appears to be in line with themes announced earlier this year: lifestyle, cooking, home, wellness and design.
"Since we started this journey we've known one thing for certain: We believe there are good stories waiting to be told and we can't wait to tell them," Joanna Gaines wrote in the blog.
The network is coming in late 2020. A name has not been publicly announced, but it's likely it will bear the Magnolia name in some capacity.
Take a look at the teaser below or at Magnolia.com.