On Wednesday, Apple introduced several new products and updates in a wide-ranging presentation that moved quickly and eschewed the usual stats and updates about the company itself. They included a larger iPad Pro, new iPhones and an overhaul of its Apple TV.
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First, the company touted new styles from Hermés for its Apple Watch line (but declined to give sales figures to demonstrate how well it’s selling) and Watch 2.0 software that will expand its capabilities in healthcare.
But the new product rollouts began with news of a 12.9-inch screen iPad Pro that will start at $799 and offer more speed, power and screen real estate for designers, movie editors and anyone who wants to watch media on a larger surface. Surprisingly, the company also introduced Apple Pencil, a $99 add-on that adds a pressure-sensitive stylus to the mix for writing and drawing with precision. The company is also adding a $169 Smart Keyboard that makes the iPad Pro akin to MIcrosoft’s Surface Pro tablets. The company also refreshed its iPad Air and iPad Mini line to make them faster at the same prices.