"Parents didn't ask for a poo or pee alarm; they wanted something more like the smartwatches of today," a Pampers spokesperson told CNN. "The activity sensor tracks baby's sleep and since it's there on the diaper, it can also track ... if a diaper is wet."
The diapers are based on Pampers Swaddlers, but enhanced with the activity sensor, which won't work with other brands, the Cincinnati Business Courier reported.
A spokeswoman for Proctor & Gamble, which owns Pampers, told the Cincinnati Business Courier that the diaper was developed after speaking to parents about what needs they wanted met for their baby. Three needs were revealed: a safe and comfortable baby, routine, and parents having an understanding of their baby's mental and physical development.
"While there are many tools and solutions to address some of these problems, none of the existing products on the market address all three together in a frictionless way," P&G spokeswoman Mandy Treeby said.
Parents will need to create a Lumi by Pampers account to track information in the app. There will be a 24-hour video archive of video from the home monitor included in the account and parents will need to enter the baby's name, sex and date of birth. The information is protected by the Advanced Encryption Standard and multi-layer security.
“The Lumi by Pampers system uses industry-standard protections, designed for the highly regulated area of financial services, to store and protect audio and video from the video monitors,” Treeby said.
“Once set up, the video monitor can only be accessed using the user’s valid Pampers account credentials," she said. "Even guests on a user’s home’s Wi-Fi network would need the user’s Pampers account credentials in order to access the account and video monitor."
Interested parents can sign up for the waiting list on the Pampers website. A price for the diapers has not been announced.
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