"'The Dr. Seuss Experience' brings the extraordinary world of Dr. Seuss to life, and we couldn't be more thrilled to give everyone the opportunity to see and experience their favorite stories and characters as if they jumped right off the pages," Susan Brandt, president of Dr. Seuss Enterprises, told CNN.
The attraction was announced publicly Wednesday and is scheduled to open in Toronto on Oct. 26. There are plans to take it to Boston, Seattle, Houston and several other North American cities.
The Dr. Seuss Experience is Debuting in Toronto this Fall! Here’s a sneak peak of what's to come! https://t.co/VMMCzOtzdn #experienceseuss #drseuss #Toronto pic.twitter.com/4ZutFOJFj6
— The Dr. Seuss Experience (@ExperienceSeuss) August 28, 2019
The maze inspired by “Oh, the Places You’ll Go” features thousands of suspended balloons.
Visitors entering “The Lorax” room can wander through a forest of truffula trees. The “If I Ran the Circus” room features a working carousel, while “Horton Hears a Who!” consists of a field of waist-high pink clover.
The exhibit is a partnership between Dr. Seuss Enterprises and Kilburn Live, a division of Los Angeles-based entertainment company Kilburn Media.
The exhibit will change in every city. Some rooms will be flipped out to be replaced by rooms based on other Seuss classics. The rooms will even change based on the time of year, with a “How the Grinch Stole Christmas” room planned for the holiday season.
The Associated Press contributed to this report.
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