"This seems all the more likely when you look at the @realTheeCheney account, which consists of mostly MAGA trolling and screenshots of other Twitter users tricking brand accounts into tweeting racist replies," wrote Mashable's Jack Morse. "For example, if the @realTheeCheney account had a display name with the slur, then it changed it after receiving the reply from Uber, a bot reply from @Uber_Support."
At least one Twitter user faults Uber for "bad algorithmic/auto fill usage."
Mashable later confirmed that the user, whose account at the username @realtheeCheney no longer exists, temporarily set their Twitter name to the slur.
Whatever led to the racial term being used, Uber apologized Monday morning and said it would change its processes to avoid it happening again.
“We apologize for this offensive tweet and are disappointed our process to prevent something like this from happening was not effective here,” an Uber spokeswoman said in a statement. “Our support team is taking additional steps to help ensure this doesn’t happen again.”