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The Salvation Army launched a campaign against domestic violence using the now infamous black and blue dress as inspiration.
"Why is it so hard to see black and blue," the text reads over a picture of a woman who appears to be abused.
The campaign, which has gone viral, asks "Is it so hard 2 see black & blue? 1 in 6 women are victims."
According to BuzzFeed, the South African branch of The Salvation Army launched the campaign, but it has been retweeted by other branches like the American and UK versions of the aid society.
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