Teradata to sell its Marketing Applications business

Data analytics giant Teradata Corp. reported a 9 percent drop in earnings Thursday and announced plans to sell its Marketing Applications business as part of a series of initiatives to improve the company’s performance.

The Miami Twp.-based company reported revenue of $606 million for the third quarter of 2015, a 9 percent decline from $667 million in the same period last year.

Teradata reported a third quarter profit of $78 million, or 55 cents per share, compared to $94 million, or 60 cents per share, in the third quarter of 2014.

The company’s full-year revenue is now expected to be flat or down 2 percent, officials said.

“We remain confident in Teradata’s technology, our road maps and competitive leadership position in the market and we are taking actions to increase shareholder value. We are making transformative changes to the company for longer term success, and are also aligning our cost structure for near term improvement,” said Mike Koehler, Teradata chief executive, in a statement.

As part of Teradata’s business transformation, the company plans to exclusively focus on its core Data and Analytics business. Consequently, Teradata will sell its Marketing Applications business.

Koehler said the company will work closely with customers and employees for continued success as it goes through that process.

“In parallel, we are launching key transformation initiatives to better align our Data and Analytics solutions and services with the evolving marketplace and to meet the needs of the new Teradata going forward,” Koehler said.

The Teradata Marketing Applications business has offices and employees distributed all over the world, said Mike O’Sullivan, a company spokesman. He declined to disclose employee numbers by location or business unit. A timetable for the sale has not been announced.

Teradata is an analytics, data warehousing and marketing applications and services company. The company has about 10,000 workers worldwide, including more than 400 in the Dayton region.

About the Author