DJ Khaled is bringing his "Wild Thoughts"to Weight Watchers.
The producer and recording artist will represent the brand to millions of followers on Snapchat, Twitter, Instagram and Facebook.
Khaled, whose Rihanna-featuring "Wild Thoughts" was one of 2017's biggest hits, "will document his experience and progress on the new WW Freestyle program," Weight Watchers said, adding: "Speaking candidly about how the program has given him the freedom and flexibility to make healthier choices while keeping up with his busy lifestyle."
Financial terms were not disclosed. Former talk show host Oprah Winfrey owns a 10 percent stake in Weight Watchers, and has appeared in ads saying she has lost more than 40 pounds on the company plan while eating pasta and tacos.
Khaled posted a screenshot Tuesday showing Winfrey's official Twitter account welcoming him to the brand.