The producer and recording artist will represent the brand to millions of followers on Snapchat, Twitter, Instagram and Facebook.
Khaled, whose Rihanna-featuring "Wild Thoughts" was one of 2017's biggest hits, "will document his experience and progress on the new WW Freestyle program," Weight Watchers said, adding: "Speaking candidly about how the program has given him the freedom and flexibility to make healthier choices while keeping up with his busy lifestyle."
MORE: Want to join Oprah? Here are 5 things to know about Weight Watchers
Financial terms were not disclosed. Former talk show host Oprah Winfrey owns a 10 percent stake in Weight Watchers, and has appeared in ads saying she has lost more than 40 pounds on the company plan while eating pasta and tacos.
Khaled posted a screenshot Tuesday showing Winfrey's official Twitter account welcoming him to the brand.
A day earlier, Khaled shared with social media followers that he was participating in the Weight Watchers Freestyle plan. He has 8.9 million followers on Instagram; 3.9 million on Twitter and 3.4 million on Facebook.
Khaled already might have put his hit-making magic to work with the new deal: On Tuesday, Weight Watchers' stock jumped 8 percent, to $47.83.
Associated Press reports were used in this article.
About the Author