Wyndham Hotel Group unites brands under one name

Wyndham Hotel Group is bringing its economy and midscale brands together with one of the largest name changes in the history of the hospitality industry, the company announced this week.

At least a dozen brands will add the "by Wyndham" suffix to their names in a move aimed at uniting hoteliers under a common mission and improving brand awareness.

The 12 brands receiving the new moniker include Super 8, Days Inn, Howard Johnson, Travelodge, AmericInn, Baymont, Ramada, Ramada Encore, Dolce, Dazzler, Esplendor and Trademark. The Wingate, Microtel, Hawthorn Suites and TRYP brands already feature the "by Wyndham" tag.

In total, 7,074 properties around the world will undergo the name change.

The new brand names and logos will be reflected across Wyndham's digital placements, including brand websites, mobile sites and third-party listings. New signs are already available for order for hoteliers in North America. However, the updates aren't expected to be completed globally until December 2022.

The name change comes as Wyndham prepares to spin off its hotel business into a new publicly traded company, Wyndham Hotels & Resorts, Inc.

Overall, 2018 has been a busy year for the hotel group, which recently enhanced its rewards program and is expanding the U.S. footprint of its Trademark Hotel Collection.

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