Krush to release commercial immersive virtual reality simulator

The Moveo virtual reality simulator was developed by Krush, which produces a variety of mobile apps and was funded by the family of Clayton Mathile — the Ohio billionaire entrepreneur who founded the Iams pet food company before selling it to Cincinnati-based Procter & Gamble in 1999, and also launched his own video-service company, ooVoo, which has 160 million users worldwide.

“While virtual reality may be in its infancy, Moveo was developed to highlight the possibilities of a future with more deeply connected humans and machines,” said Krush CEO JP Nauseef. “Moveo demonstrates new, unforgettable experiences that result from merging the physical and virtual worlds in a way that’s never been done before.”