“We are thrilled to bring our Morris Home brand to the fastest growing market in Ohio,” said Larry Klaben, president and CEO of Morris Furniture Co.
The new showrooms will be called Morris Home rather than Morris Home Furnishings, Klaben said.
“The new Morris Home brand and customer experience was created in conjunction with ChangeUp, a Dayton based branding and retail design agency. We will invite shoppers to experience the new Morris Home at our first Columbus store, Klaben said.
Morris Furniture Co. started in Dayton in 1947 and operates retail showrooms throughout Dayton, Cincinnati, Columbus and Northern Kentucky.
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