“There’s more and more interest in new colors from automakers,” Sandberg said.
Chevrolet Corvette buyers have a choice of six colors, while Brembo color-matched calipers to the orange stripe on 50th anniversary Chevy Camaro.
In an unusual move for a parts supplier, Brembo had a booth in a prime spot by the entrance to the recent New York auto show. A wall lined with dozens of calipers attracted attention from kids who wanted their picture taken with it and manufacturers who asked for samples.
The next step is intricately shaped calipers that save weight by having more metal at stress points and less, or even open spaces, elsewhere. The first examples look like pieces of architectural design. Supercar maker Pagani chose one for the $2.6 million Huayra BC.
“It’s jewelry for your car,” Sandberg said.