Grabbit vs. Oreo: Does the rabbit make a difference?

The world has long had a love affair with Oreos, a cookie so immersed in myth and secrecy that fans go into a social-media frenzy each time a new flavor is rumored to be in R&D. But don’t expect a call-back from Nabisco’s Oreos Team, which makes a marketing-savvy practice of not verifying or denying those rumors. That was the case two years ago, shortly before its limited-edition Red Velvet Oreos were released for Valentine’s Day.

But we digress. The point is, Annie’s Homegrown of Berkeley, Calif. — whose line of organic products includes its nationally best-selling mac ‘n’ cheese (second only to Kraft) — has a new cookie that, frankly, we like better than the Original Oreo.