A look from the exclusive-to-Target collection Wild Fable. (Target)
The men’s line Original Use is a “street-meets-vintage-modern” brand that encourages guys to experiment and play with their sense of style. Plaids, camel, lilac, stripes and camo print brings an unexpected urban and laid-back approach to men’s fashion. Sizes are available in standard and big & tall options, and prices range from $10 to $40.
Both brands are available exclusively at Target stores and Target.com.
“We’ve been on a journey to re-imagine our portfolio of owned and exclusive brands for more than a year now, and we’ve built a ton of momentum with guests of all ages,” said Mark Tritton, Target’s executive vice president and chief merchandising officer, in a press release announcing the collections. “We’re thrilled to add Wild Fable, Original Use and (in-house electronics brand) Heyday to our mix, giving our younger guests relevant, inspiring products they’ll only find at Target.”
So if your (or your kids’) back-to-school wardrobe needs a dose of ’90s nostalgia, time travel is only as far away as the nearest “Tar-Jay” — even if the cool kids aren’t calling it that anymore.