A recent chalk sign advertising that Heart Mercantile was open for business read: “All I want for Christmas is you. Just kidding. I want wine.”
It’s that kind of tongue-in-cheek humor, kitchy merchandising, quality gifts and love for its city that has continued to propel Heart Mercantile two years later into a larger storefront and as one of the Oregon District’s go-to shopping destinations.
A quick glance through their Instagram feed offers many reasons to chuckle.
“May the bridges I burn light the way” patches.
A letter board display that says, “Auto correct can go straight to he’ll.”
“Safety first, drink with a nurse” glass.
A Mike Tyson “Happy Holidayth” card.
This is a business that doesn’t take itself too seriously and has humor aplenty — all of which comes together to make shopping a whole lot of fun. That and it’s conveniently located near a stable of bars and restaurants to help you to relax when you find yourself falling into a holi-daze.
Here is just a sampling of fun items that recently caught our eye that can help you finish up Christmas shopping with a congratulatory drink waiting next door.
HOW TO GO
What: Heart Mercantile
Where: 438 E. Fifth St., Dayton
More info: (937) 640-1141 or www.heartmercantile.com