Dayton digital marketing company makes second large acquisition

Dayton-based Stratacache, a provider of digital marketing signage and technologies, has acquired a controlling interest in Scala Inc., the company announced today.

The acquisition of Scala combines the largest U.S. digital signage company with the largest international digital signage company, according to a release. Stratacache builds customer engagement technologies that include computer-controlled signs, in-store environments and mobile device interaction for companies that include McDonald’s, Dairy Queen, Lowes, Kroger and Safeway.

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“Stratacache has great admiration for the Scala platform, the Scala team, the Scala Reseller Channel and the great history of the company,” said Chris Riegel, CEO of Stratacache. “With the Stratacache acquisition of Scala, we believe that we can help Scala and its partner channel realize the runaway success that Stratacache has experienced in the digital signage industry, while significantly improving the depth and breadth of products and services for Scala customers and channel partners worldwide.”

This isn’t the first acquistion for the company this summer. In July, Stratacache acquired an outdoor digital menu product line from Civiq Smartscapes, company officials announced.

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The acquisition positions the local digital sign and marketing technology company as an industry leader by complementing the market’s leading indoor digital menu board hardware and software solutions, Riegel said.

Stratacache has offices in San Francisco, Los Angeles, Chicago, Bentonville, Dallas, Toronto, Montreal, Vancouver, London, Hong Kong, Tokyo, Adelaide and Luxembourg, serving 28 countries.

Headquartered near Philadelphia, Pa., Scala has a world-wide network of partners and developers spanning more than 100 countries.

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