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In normal times, Picture Perfect hosts team-building events for companies in which participants create works they might display in their office, or everyone contributes to one collaborative painting. It hosts mobile parties, bringing art supplies to a home or office. It also invites people to open hours in the studio at 131 N. Ludlow St. It also hosts parties for children.
“No need to miss birthday parties!” Calhoun said. “Give us a call, and we will create that special day for you — either kids or adults.”
Those are just a few examples of what the company does — or did until the COVID-19 crisis. Now it has gone online, selling virtual paint parties. The goal is to keep the experience as close as possible to what they would get in studio.
Here's how it will work. People register for events through the company's website. For example, there's a Sunday Inspiration class scheduled from 4-5:30 p.m. People get four canvases, brushes and paint shipped to them before the party.
Calhoun will send everyone who’s signed up a password. They’ll go online using Zoom, the video conferencing app that has become so popular in recent weeks. Calhoun will be in the middle of the screen. The participants will surround her.
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Calhoun or other artists working for her will take the participants through the painting step by step, offering encouragement along the way. They’ll listen to music throughout the event and sometimes taking a karaoke, comedy or dancing break in the middle. They’ll ask questions and will also hear other questions being asked.
“The hope is when you get off the line, you’re like, ‘Oh my gosh, you know I feel so much better,’” Calhoun said.
Calhoun hopes to book parties for all occasions during this time, even ministry and corporate team building events. That’s the goal as long as the stay-at-home order is in effect across Ohio and nonessential businesses remain closed.
Getting the online parties maybe really challenging, Calhoun said, because she doesn’t have much money left for advertising, and also has to worry about paying bills.
“But faith, creativity and a nonquitting attitude will prosper,” Calhoun said.