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DSW rebranding under a new company name

DSW will now operate as Designer Brands.
DSW will now operate as Designer Brands.

One of the United State’s largest footwear chains is rebranding under a new company name.

DSW, with stores in Beavercreek, Miami Twp. and Cincinnati, unveiled its new company name Designer Brands this week.

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The company also plans to add more exclusive brands, add insole and shoe repair services, grow its loyalty program and expand a partnership with W Nail Bar to add nail salons within Designer Brands stores, according to a company statement.

The company expects low single-digit same-store sales growth this year.