Frisch’s Big Boy gets “contemporary” redesign

Credit: DaytonDailyNews

The Big Boy you know and love is getting is getting a face lift.

Cincinnati-based restaurant chain Frisch's Big Boy has redesigned its restaurant in Covington, Ky. to "create a more contemporary dining experience."

The location reopens Wednesday and unveils the first redesign of Big Boy in 40 years. Currently, the well-known Frisch’s “mascot” dawns red-and-white checkered overalls and a white hat.

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Other changes to the restaurant include a dining room renovation, redesigned plates, flatware and packaging. The drive-through and parking amentities will also change.

The upgrades reflect efforts by the company to implement contemporary styles at all other chain locations.

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