According to Equity in Athletics, a data analysis website operated by the U.S. Department of Education, the revenues for the program brought in $89,893,135 in revenue and incurred $38,446,470 in expenses in 2016. By comparison, Clemson, another top football program, brought in $51,712,856 in revenue that year.
Scandals have cost schools sponsorships and advertising money in the past. According to Ad Age, Penn State University lost $1 million in sponsorship and advertising dollars after a 2013 scandal that ousted longtime coach Joe Paterno.
Ohio State's football program has previously been valued by the Wall Street Journal at more than $1 billion in 2017.