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“JUUL Labs is committed to improving the lives of the world’s one billion adult smokers, with the ultimate goal of eliminating cigarettes. While we have been working to solve that problem, another unintended and serious problem has developed – underage use of e-cigarettes, including JUUL,” said JUUL CEO Kevin Burns in the statement.
The flavored products, while legal at age 18, will now only be available on JUUL’s website for customers age 21 and older. It will add verification measures such as the last four digits of social security numbers that will be cross referenced by third parties.
Online shoppers will be limited to 15 pod packages and two devices per month.
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The company also plans to delete its social media accounts and continue working to remove inappropriate material on third party accounts.
“Our intent was never to have youth use JUUL products. But intent is not enough, the numbers are what matter, and the numbers tell us underage use of e-cigarette products is a problem. We must solve it,” Burns said.
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