WHIO-TV/SurveyUSA Poll: Payday Lending Ballot Issues Draws Voter Attention

5 Weeks Out, Ohio's Payday Lending Ballot Issue Beginning to Draw Voter Attention:

Thirty-five days until votes are counted, 39% of Ohio's likely voters are not yet certain how they will vote on Issue 5, regarding payday lending. Today, 20% of likely voters say they are "certain" to vote "Yes" on the issue; 28% are "certain" to vote "No"; 52% are "not certain."

When the 52% who are "not certain" are asked whether they lean toward voting "Yes," lean toward voting "No," or do not lean, the results are as shown below: 27% Yes, 34% No, 39% still not certain.

Compared to an identical SurveyUSA poll released 15 days ago, the number of voters who remain uncertain has declined, from 47% then to 39% today -- but the number of voters who initially say they are uncertain remains high -- 54% then, 52% today. Because much of the the public has yet to focus on this issue, volatile swings may occur between now and November 4.

In addition, the United States economy, and the Ohio economy, are in much worse shape today than they were when this issue was placed on the ballot, and may in worse shape yet by Election Day. This economic uncertainty may affect a ballot measure about borrowing money in unforseen ways.

Filtering: WHIO-TV/SurveyUSA interviewed 900 Ohio adults 09/28/08 and 09/29/08. Of the adults, 819 were registered to vote. Of the registered voters, 693 were determined by WHIO-TV/SurveyUSA to be likely voters in the 11/04/08 general election.

Asked of 693 Likely voters incl. leaners. Margin of Sampling Error for this question = ± 3.8%

Ohio will also vote on several ballot proposals. On Issue, 5, regarding payday lending, are you ... Certain to vote yes? Certain to vote no? Or not certain? {"Not Certain" voters were asked: At this hour, on Issue 5, do you ... lean toward yes? lean toward no, or do you not lean?}

27% Yes 34% No 39% Don't Lean