Hamilton uses ad in Cincinnati’s ‘Hamilton’ musical program to invite visitors to city

A statue of Alexander Hamilton, namesake of the Butler County seat, stands on a median in High Street in Hamilton’s downtown. NICK GRAHAM/STAFF
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A statue of Alexander Hamilton, namesake of the Butler County seat, stands on a median in High Street in Hamilton’s downtown. NICK GRAHAM/STAFF

With the popular musical, “Hamilton,” renewing the national affinity for Alexander Hamilton, the Butler County seat next week will invite almost 63,000 theater-goers to visit a city named for him.

That invitation will appear in Playbill, the publication that each person who attends the musical will receive when entering the Aronoff Center for three weeks of performances.

“The centerfold of Playbill is all about Hamilton, the city,” said Dan Bates, president and CEO of the Greater Hamilton Chamber of Commerce. “The ad is, ‘You’ve seen the show, now see the city.’”

The two-page ad has images of Hamilton art, culture and shopping, with a shot of Mike Neal, of Neal’s Famous BBQ, offering a plate of his ribs.

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“With selling out an entire three-week engagement, it’s just under 63,000 tickets,” said spokesperson Elizabeth Truitt Armstrong. “Our theater seats about 2,600, and we have 24 performances.”

The musical opens Tuesday, and runs through March 10.

Hamilton, among other things, was the first U.S. Secretary of the Treasury, who is given much credit for establishing the nation’s financial system. He was a key promoter of the U.S. Constitution and a senior aide to Gen. George Washington during the American Revolution. He was shot and mortally wounded by Vice President Aaron Burr in a duel in 1804.

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