That’s slightly more than the 5 percent loss the Middletown Journal had last year, according to the report.
In addition, Scarborough Research, which measures lifestyle and media consumer behaviors, reported the newspaper and its online counterpart to be 62 percent of the Middletown market, flat compared to the same time in the previous year.
“The Middletown Journal continues to be the top source for local news in our market,” said Edwina Blackwell Clark, Journal publisher. “We appreciate our readers and are committed to providing the audience that our local advertisers desire.”
In response to market feedback, the newspaper will release in November its first-ever $10 a month, four-day subscription package for the Middletown market. In addition, the newspaper remains committed to exploring all channels of news and content delivery to its marketplace including a continued emphasis in growing its online audience.
Within the last week, the Journal finalized a research panel looking at a new digital newspaper product that is expected to launch in early 2010.
In terms of national newspaper circulations, the report cited that the biggest losses were felt by the San Francisco Chronicle with its circulation down 25.8 percent and at The Newark Star-Ledger and the Dallas Morning News, which were both down 22.2 percent.
Contact this reporter at (513) 705-2843 or jheffner@coxohio.com.
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