MetroParks of Butler County unveils new logo

The new MetroParks logo. CONTRIBUTED

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The new MetroParks logo. CONTRIBUTED

MetroParks of Butler County has unveiled “a refreshed logo” for the agency, which plays a role in Butler County’s billion-dollar tourism industry.

The new logo was revealed during MetroParks’ annual Volunteer Appreciation Celebration earlier this month, according to Kelly Barkley, senior manager of community relations.

MetroParks intentionally chose this venue to share the organization’s new look because this group included some of the park system’s most enthusiastic supporters who had contributed more than 13,154 volunteer hours in 2015, according to Barkley.

“They, and other volunteers, are on track to meet or exceed that number by the end of 2016,” she said. “As a tribute to their role in MetroParks past achievements, it felt appropriate that they be the first to share in the look of the future.”

An increase in youth sports tournaments, expecially those at Voice of America MetroPark in West Chester Twp., have had a large impact on Butler County’s local economy, Butler County Visitors Bureau officials previously told the Journal-News.

MetroParks’ new leaf shaped logo, which features a more contemporary look in terms of colors, was adopted by the Board of Park Commissioners at its Oct. 18 meeting, Barkley said. She said the design itself embodies the elements of the importance of protected green space, water quality and a connection to the communities that MetroParks serves.

Barkley said the new logo was designed by Butler County's own LemonGrenade Creative of Hamilton. Thommy Long, LemonGrenade's founder and creative director, brainstormed the logo development with MetroParks staff and his talented team of design professionals.

She said there will obviously be an overlap of the old logo and new logo seen as the transition to the new logo occurs. Within next few weeks park customer/owners should see the new logo immediately on park system’s communications and social media sites.

Barkley said over the next few months the new logo will appear on transitional signage at park entrances as a part of routine sign inspection and maintenance; as well as, and other locations where new signage is warranted.

She also said uniformed park employees will have either logo and that new logos will only be added to clothing as it is scheduled to be replaced in accordance with its uniform policy.

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