The company would produce and distribute craft beer to Middletown and the surrounding communities.
“Our beers will be very unique to this region and to the U.S. beer market, in general,” the couple said in a letter to the city’s planning commission. “We will specialize in a range of ales and lagers that are completely gluten free being produced in absence of wheat, barley and rye while still using traditional brewing techniques.”
The 5,648-square-foot warehouse was built in 1943, according to the Butler County Auditor’s Office. It sold in May for $25,000, according to real estate records.
Changes to the facility could start as early as December with a planned fall 2017 opening on tap, Laubach said. Canning is expected to launch by the brewery’s third year, when staffing is projected to reach between five and seven employees. Production is slated to grow each year until the small start-up churns out 1,000 barrels per year.
The business gets its moniker from the continuous strip rolling process designed in Middletown many years ago, he said.
“It’s a process that’s revolutionized the steel industry and I think it had a lot to do with the growth of industry in the city and the growth of community and opportunity in the city, so it’s something we really wanted to speak to,” Laubach said.