“Many retailers will experience a seasonal bump even without any extra effort on their part, but those who keep an eye on purchase trends and consumer preferences can leverage that information to achieve record sales,” said Monica Eaton-Cardone, an information technology executive who advises merchants on holiday shopping trends.
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Eaton-Cardone recommended that stores take advantage of shopping on mobile devices.
Mobile stores on store websites were up over 30 percent in 2016, compared to 2015, according to Eaton-Cardone. Around 66 percent of people shopping for electronics and home products also turned to YouTube for advice on what to buy.
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