Celebrities and elections

From The Atlantic: "David J. Jackson, a political science professor at Bowling Green State University, studies the influence of celebrities on elections. In a 2015 survey of 804 likely general-election voters in Ohio, he asked people whether particular celebrity endorsements would make people more or less likely to support a candidate. In almost all the cases, the net effect of any particular endorsement on a sample of the general electorate was negative — voters were less likely to support the endorsed candidate. But the effect often switched to positive when you just focused on demographics already favorable to any given celebrity."

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