From The Baffler: "It is in the broad world outside museum culture where the phenomenon we might call curatolatry (as in the worship of curation and curators) is really booming. Everyone wants to curate things these days — to choose what to welcome and what to exclude — whether they work for an art gallery or not. 'Curator,' for example, is the name of a PR agency in Seattle. 'Curate' is the name of at least four different software applications. 'Curate' is a data-gathering firm based in Madison, Wisc. It's a kind of flavored water available at a grocery store near you. It's also a brand of snack bars, whose maker explains the name as follows: 'Curate means to bring things together to share them as a collection.'"