The wealthy are different

From Pacific Standard: "It's that time of year when your mailbox is full of plaintive pleas for money. Do you have any idea why some inspire you to get out your checkbook, while others end up in the recycling bin? Recent research suggests the answer may reside in a combination of two factors: how the request is framed, and your personal level of wealth. It finds wealthier people are more likely to respond to appeals that emphasize how one individual can make a difference. In contrast, the less-wealthy prefer language that evokes many people coming together to fulfill an important goal"