Here's how Amazon is impacting retail

Walmart adds news online outdoor merchandise store

Walmart recently made another big move to stay ahead of the online retail curve.

The retail giant launched a Premium Outdoor Store curated by Moosejaw on its website Monday. This is the first time Walmart has created an online store on its flagsip site for one of its acquired specialty retailers. Walmart acquired Moosejaw in February 2017.

RELATED: 2 area Elder-Beerman’s close, 3 more to shutter Wednesday

Moosejaw is an outdoor merchandise seller, including apparel, hammocks, hiking equipment and harnesses. It has recently taken major steps to mix technology with the outdoors, working with Walmart’s technology incubator Store Nº 8 to test how virtual reality could enhance the outdoor shopping experience.

Walmart, along with other traditionally brick-and-mortar retailers, have been racing to keep up with the Amazon Effect. As Amazon grows, more consumers change shopping habits, mainly a shift to shopping online. The specialty retailer is expected to draw more millennials to


• Plan to see new products at local ALDI stores: Here’s what we know

Sears among six retailers closing in Ohio this year

• Local Elder-Beerman stores could close as early as Sunday

Temperature abuse caused Chipotle outbreak: 3 things to know about it

• Sears closure: How Miami Twp. planned for its closing

Thank you for reading the Dayton Daily News and for supporting local journalism. Subscribers: log in for access to your daily ePaper and premium newsletters.

Thank you for supporting in-depth local journalism with your subscription to the Dayton Daily News. Get more news when you want it with email newsletters just for subscribers. Sign up here.