Athletic Director Neil Sullivan wrote, “A critical part of the study was your participation in direct market feedback to evaluate the level of support for various seating options, pricing, fan amenities, and other areas of arena improvements. Overall, 65 percent of all basketball season ticket holders responded to the online survey. The industry benchmark is 30 percent. In addition, we conducted five separate 90-minute focus group sessions.
We thank you for your participation. The high response rate will ensure our decisions are well informed and your input forms the basis of our evaluations.”