Teradata launches digital marketing center

“Teradata’s digital marketing strategy prioritizes a marketer’s need to connect with individual customers. By unifying their brand’s digital, offline and in-store efforts, and powering them with individualized insights, marketers are able to focus on making customer relationships more engaging by making them more relevant — regardless of channel,” said Jim Sturm, president and chief executive of Brierley + Partners Inc., in a statement.

Teradata is an analytics, data warehousing and marketing applications and services company. The company has about 10,000 workers worldwide, including more than 400 in the Dayton region.